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What is a USP and why every Entrepreneur MUST have one?
If you don’t have a defined USP, you’ll have a hard time convincing your ideal customers as to why should be buying your product, that's the
Apr 8, 20223 min read
43 views

Entrepreneurial Marketing – Everything you need to know!
Entrepreneurs are driven by their vision, the strong desire to attain something. Let's see things they do differently to keep going.
Apr 1, 20224 min read
46 views

Marketing mistake 9: Not investing in marketing partnerships
Marketing partnerships with other businesses for is an easy way to increase your reach.
Feb 11, 20224 min read
20 views

Marketing mistake 8: Not saying what customers want to hear
Are you making the mistake of only talking about yourself? What customers want to hear is how you can help them.
Jan 28, 20223 min read
25 views

Marketing mistake 7: Not having a 360 degree digital marketing approach
Working with one marketing channel alone is not recommended. Here's why you need a 360 degree marketing approach.
Jan 21, 20224 min read
21 views


Marketing mistake 6: Not knowing the important digital marketing KPIs
For marketing to be successful, you have to focus on the correct digital marketing KPIs.
Jan 14, 20225 min read
24 views

Marketing mistake 5: Not having a long-term digital marketing strategy
Giving up on marketing too early can be fatal for your business. Invest in a long-term digital marketing strategy.
Dec 17, 20214 min read
40 views

Marketing mistake 4: Not having a customer persona for your business
Creating customer personas for your company is incredibly valuable and will help you create targeted marketing pitches.
Dec 10, 20215 min read
25 views

Marketing mistake 3: Are you getting enough marketing conversions for your budget?
How many marketing conversions can you expect for your budget? Know the benchmark in order to plan an effective campaign.
Dec 3, 20214 min read
47 views

Marketing mistake 2: Not having a marketing budget for a small business
Not having a marketing budget for your small business can jeopardise your growth. Here's how you can plan one.
Nov 26, 20214 min read
41 views

Marketing mistake 1: Difference between sales and marketing
It is important to grasp the difference between sales and marketing as they are not the same.
Nov 19, 20214 min read
47 views

How to market your business as a first-time entrepreneur
I’ll be sharing the learning from my entrepreneurship journey so that you understand how to market your business.
Nov 12, 20214 min read
61 views

Using LinkedIn for B2B marketing
LinkedIn is a great tool to make professional connections. But have you tried cold outreach through LinkedIn?
Aug 31, 20214 min read
29 views

The biggest networking opportunity is lying in your inbox!
Email is an easy way to reach out to new prospects. But sending a cold email to someone can require a little practice.
Aug 24, 20214 min read
26 views

Approaching your social network marketing strategy the right way
Here are my tips to plan your paid social network marketing properly.
Aug 17, 20214 min read
18 views

Can cold calls really help build your B2B network?
What if I told you that you can convert the cold calls you make into a real conversation?
Aug 10, 20214 min read
28 views

How to smartly pitch in business networking groups?
A well thought marketing pitch can help you connect with other people at the networking event.
Aug 3, 20213 min read
30 views

The challenge of startup networking - conversation
A big challenge in startup networking is the art of conversing with different people. Here's how to overcome that.
Jul 27, 20213 min read
23 views

Networking in marketing to grow your business
Networking is about interacting with people and engaging them for mutual benefit.
Jul 20, 20213 min read
25 views

Outbound digital marketing strategy for small businesses - Cold outreach
Cold Outreach: Your Powerful Tool for Reaching New Customers In the past few seasons, we have been looking at how a small business can...
Jul 13, 20214 min read
41 views
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