Marketing mistake 5: Not having a long-term digital marketing strategy
Giving up on marketing too early can be fatal for your business. Invest in a long-term digital marketing strategy.
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Dec 10, 20215 min read
Marketing mistake 4: Not having a customer persona for your business
Creating customer personas for your company is incredibly valuable and will help you create targeted marketing pitches.
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Dec 3, 20214 min read
Marketing mistake 3: Are you getting enough marketing conversions for your budget?
How many marketing conversions can you expect for your budget? Know the benchmark in order to plan an effective campaign.
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Nov 26, 20214 min read
Marketing mistake 2: Not having a marketing budget for a small business
Not having a marketing budget for your small business can jeopardise your growth. Here's how you can plan one.
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Nov 19, 20214 min read
Marketing mistake 1: Difference between sales and marketing
It is important to grasp the difference between sales and marketing as they are not the same.
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Nov 12, 20214 min read
How to market your business as a first-time entrepreneur
I’ll be sharing the learning from my entrepreneurship journey so that you understand how to market your business.
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Aug 31, 20214 min read
Using LinkedIn for B2B marketing
LinkedIn is a great tool to make professional connections. But have you tried cold outreach through LinkedIn?
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Aug 24, 20214 min read
The biggest networking opportunity is lying in your inbox!
Email is an easy way to reach out to new prospects. But sending a cold email to someone can require a little practice.
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Aug 17, 20214 min read
Approaching your social network marketing strategy the right way
Here are my tips to plan your paid social network marketing properly.
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Aug 10, 20214 min read
Can cold calls really help build your B2B network?
What if I told you that you can convert the cold calls you make into a real conversation?
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Aug 3, 20213 min read
How to smartly pitch in business networking groups?
A well thought marketing pitch can help you connect with other people at the networking event.
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Jul 27, 20213 min read
The challenge of startup networking - conversation
A big challenge in startup networking is the art of conversing with different people. Here's how to overcome that.
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Jul 20, 20213 min read
Networking in marketing to grow your business
Networking is about interacting with people and engaging them for mutual benefit.
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Jul 13, 20214 min read
Outbound digital marketing strategy for small businesses - Cold outreach
Cold Outreach: Your Powerful Tool for Reaching New Customers In the past few seasons, we have been looking at how a small business can...
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Mar 9, 20214 min read
How to generate leads through social media
Convert followers into customers
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Mar 2, 20213 min read
Facebook boost post – is it worth it?
Do Facebook boost posts really work or are they a waste of money? Find out more!
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Feb 24, 20214 min read
How to ace your Instagram promotions strategy
Instagram promotions are an affordable way to help spread the word about your business.
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Feb 16, 20214 min read
Tools to simplify your social media posts
Which tools are the best to simplify your social media posting? Find out in this blog!
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Feb 2, 20214 min read
Top tips to boost your business on Facebook
Facebook is a great place for small businesses to be. It is the largest social media platform and has an audience across ages.
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Jan 26, 20215 min read
Social media posting plan for your business
A social media posting plan for a business is very important but often ignored.
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