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Marketing Direction- 12th July

Hello Readers,

Welcome to our monthly newsletter! If you’re looking to make your business stand out, you’ve come to the right place. This month, we’re talking about how to differentiate your to truly resonate with your target audience. Whether you’re experienced or just starting out, these tips will help you connect with your customers on a deeper level.

The Problem: Creating a Brand that Connects

One of the biggest challenges for businesses is creating a brand that genuinely connects with their target audience. Many businesses end up with a brand that feels generic and fails to engage potential customers. This disconnect can result in lost opportunities and revenue.

To overcome this, you need to understand your audience deeply and craft a brand that speaks to their needs, desires, and values.

Our Approach to Audience-Centric Branding

Here’s how we did it for our customer ALT Retail, a sustainable and open-ended toy company.

  • We created customer persona for the brand to understand the different segments of the target audience. This helped us to know what each segment looks for when buying the toys, who influences them to buy and where they buy from.

  • Based on this information, we picked the audience that had the best ROI. We decided to focus the brand’s effort on generating brand awareness for that audience.

  • Armed with these insights, we revamped the social media strategy for ALT Retail. We changed from talking about the product to talking about WHY the product was created and HOW it was created.

Our approach helped the brand to forge a deeper bond with the parents, resulting in increased engagement on Instagram.

See Our Branding Strategies in Action

Want to see these branding strategies in action and learn more about how we do it? In the video, we discuss how personalised messaging and emotional engagement have helped us build a strong, audience-centric brand.

By implementing these strategies, we’ve seen an increase in customer engagement.

Happy watching! Watch our detailed video here:



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