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In today's digital world, having a strong online presence is super important for any small business. And guess what? Awesome graphic design is the secret sauce to making your social media posts pop! Think of it like this: your social media is your shop window, and graphic design is what makes people stop and look.
If you want your business to shine, you need consistent, on-brand social media posts. But what happens when your internal team is stretched thin and you can't keep up? That's where 26Tech comes in.
Client Case Study: When Internal Resources Fall Short
Our client, a big name in the construction materials industry, knew the importance of social media. They wanted to engage with customers, showcase their products, and build a strong brand presence. But they were facing a big problem. Their internal graphic design team, while talented, was overloaded. They were juggling everything from product brochures to website updates, leaving little time for consistent social media content.
This meant their social media posts were sporadic, often rushed, and lacked a cohesive brand identity.
The impact was clear: they weren't able to publish consistently on social media. This meant they were missing out on valuable opportunities to:
Build brand awareness: Potential customers weren't seeing their brand regularly, leading to lower recall.
Engage with their audience: Without consistent posts, they couldn't foster a strong community or build relationships with their followers.
Showcase their products effectively: Their products weren't being presented in the best possible light, impacting potential sales.
Stay ahead of the competition: Competitors with strong social media presence were gaining an edge.
What 26Tech Did: Finding and Managing the Right Graphic Design Agency
At 26Tech, we understand the challenges that early-stage startups face. We stepped in to help our client by:
Leading the Search: We took the lead in finding a suitable external graphic design agency that matched the client's brand and style.
Managing Integration: We managed the entire integration process, ensuring seamless communication and collaboration between the client and the agency.
Ensuring Quality: We oversaw the agency's deliverables, ensuring that all designs were on-brand and met the client's expectations.
In simple words, we took the burden of finding and managing a good graphic design team off the client's shoulders. We acted as the bridge, making sure everything ran smoothly.
Outcome: Building a Stronger Digital Foundation
By taking ownership of the external agency and its deliverables, we achieved a remarkable outcome:
Consistent on-brand social media posts: The client's social media feed transformed into a visually appealing and cohesive platform.
Improved brand image: The consistent, high-quality graphics reinforced their brand identity and professionalism
Increased engagement: Their audience responded positively to the improved content, leading to higher engagement rates.
Streamlined workflow: The client's internal team could focus on their core responsibilities, knowing their social media was in good hands.
We helped them build a stronger digital foundation, brick by brick, ensuring their social media presence reflected their industry leadership.
Do you want to take your social media to the next level?
Schedule a free call today! Let us help you find the right solution for your business. We can help you find and manage an external graphic design agency just like we did for our client. Don't let inconsistent social media hold your business back.
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